Designer Spotlight: Luv AJ
GMG Jewellers proudly welcomes Luv Aj - a fashion collection, which boasts fresh, downtown-cool designs the brand is known for.
The perfect combination of edgy and sweet, Luv AJ has become a major Hollywood favorite, with stylish fans like Kendall Jenner, Nicole Richie, Karolina Kurkova, Jessica Alba… the list goes on and on. What's great about this collection is that each design can be worn alone to elevate any look, or pieces can be mixed, matched, and stacked for a maximum cool-girl effect.
With a mix of effortless, edgy pieces, we can't help but want to start layering on our favorites from the collection. Scroll on to see what pieces we’re totally crazy for and take in loads of layering inspo while you're at it.
Popular among celebs for its signature heavy-metal spikes and layered chains, the Luv Aj accessories line combines worn and torn edginess with a hint of femininity. We can't get enough of the Hanging Spike Hoops and layered Rocco Choker + Lariat combination.
The sweetest choker featuring linked diamond-shaped "kites," each set with a sparkling Swarovski crystal will be topping our wish-lists this season. Practical and cool, this choker takes us from day to night in a snap.
These ultra-cool ear crawlers feature a lineup of "kites" set with sparkling Swarovski crystals. Statement making in yellow gold or silver, these beautiful Kite Crawlers will be in heavy rotation all season long.
The coveted Full Bloom Hoop Earring set in yellow gold are perfect for adding a bohemian touch to your look. And it really is, "the more the merrier" when it comes to these fine hoops - they're so perfect for stacking.
No piercing? No problem. The detailed Marquise Ear Cuff set adds edge without commitment. Adorn your ears and nose with these delicate cuffs and embrace your inner wild child.
xo InBloom
